Today's communications require agility and attentiveness to the needs of the public and your community partners and employees. For municipalities, understanding how to leverage effective communications across their websites and other owned content, social networks and through effective media relations requires planning and foresight. Mandy Arnold, CEO of Gavin, a public relations and crisis communications firm, will review best practices and top tips for planning for an issue or crisis situation. Gain key insights into effective communications to avoid a potential crisis, essential steps to starting a communications plan, and messaging with partners under various scenarios. You will have an opportunity to ask questions that will be answered by a communications professional who has managed national and local crisis situations for small and large clients alike.
** Eligible for 1 Secondary Credit for PSATS Municipal Government Academy (PMGA) enrollee
Member* - $30.00
Non-Member – $40.00
*PSATS Member = Registrant has paid current annual membership dues to PSATS or one of its professional associations (e.g., Township Emergency Management Association, Township Engineers Association, Township Planners Association, Township Solicitors Association, or the Pa. Assoc. of Zoning Officials).